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Angry Birds real-life advert by T-Mobile

Kudos to Detusche Telekom AG-owned T-Mobile for fresh advertising ideas. The carrier reckoned it could tap the cultural phenomenon that is Angry Birds to help sell more phones in Europe, so they launched a promotion based around a life-sized version of Angry Birds. T-Mobile began work on the real-life Angry Birds level two weeks ago. A huge set was built at the Plaça Nova de Terrassa in Terrassa, Spain. At least three stories high, it involved extras, flying birds and people in a big crane blowing up the pigs. You can see the end result above and the making-of video after the break.

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