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Apple once again won the first prize Product placement in Hollywood movies

Since 2001, the brand marketing media Brandcameo began the annual selection of films implanted Product Award. Recently, the 2010 winners have been released, Apple retained the title without suspense continues.

According to statistics, in 2010, won the U.S. championship standings for 33 weeks at the box office films, there are 10 Apple products have appeared (including the insertion of advertising and film production, movie props voluntarily chosen), accounting for about 30%. Tied for second place, Nike, Chevrolet and Ford, both champions in 24% of the movies. 15% and ranked third in the results, including Sony, Dell, Land Rover, and Glock.

In addition to movie box office champion, the Apple logo also appeared in dozens of other large areas of the screen. However, in practice their performance is down. In 2009, Apple box office champion in the emergence of video in the proportion and 44% in 2008, is close to 50%. This occurs not because of Apple’s product placement strategy to relax, but because of competition from other vendors. Such as HP and Dell are beginning to fight for box office hits appear in their own Logo, Sony Pictures is now more uniform film’s use of VAIO notebooks.

The list also includes lots of interesting content, such as “Iron Man 2” is the implantation of the most vicious film, the film appeared in 64 brands were implanted. The report also devoted to “overseas placement in the film Award” was awarded to China’s “great love”, said the film were implanted Diesel Jeans, Apple, Cartier, Versace, Aston Martin, Dolce & Gabanna, Audi , Starbucks, Hermes, Prada and other famous brands. “Great love” and “You Are the One 2”, “stirred up” one, showing “Chinese filmmakers are trying to suck the Hollywood golden years of the implementation strategy.”

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