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CBS Declined Ad-Based Apple TV Deal

On his network’s earnings call, CBS CEO Les Moonves revealed that they declined a deal to join an ad-based Apple TV service because it was based on an ad split, according to GigaOm.

Apple had long been rumored to be working on a subscription streaming service that would aggregate content from multiple TV networks and compete against more traditional cable and satellite services. That product ended up never coming to market, as Apple was apparently unable to convince enough content providers to join. But no one had publicly confirmed that such an offering was actually in the works until today.

CBS prefers guaranteed money deals and says it’s receiving “hundreds of millions of dollars” from streaming providers like Netflix, Amazon and Hulu, with potentially more deals in the works.

These types of agreements will be implemented into the rumored “iTV” that is supposedly coming in 2012. From the D8 conference:

Then you get into another problem. Which is there isn’t a cable operator that is national. There is a bunch of cable providers. There isn’t like a GSM standard like with phones. Every country has different standards, different government approvals. It’s very balkanized. I’m sure smarter people than us will figure this out. That’s why when we say Apple TV as a hobby we use this phrase.

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