Felix Sockwell has posted some of his sketches when trying to create the iTunes logo in 2004.
Here are some nixed ideas for iTunes icons circa 2004. You won’t see anything outta, it’s employeess or suppliers that isn’t scripted. Unlike Facebook (they don’t even require an NDA) Apple has total control. Which makes sense because they sell a highly coveted product and need to protect their assets. This work was for a respectable design firm that signed away their ability to show Apple work in a portfolio, which means they signed a WFH contract. I don’t sign (WFH) Work for Hire agreements. If I do (VERY rarely) I don’t sign away my right to show the work.
Take a look below and hit the link for more sketches.