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Forrester’s take on the Post-PC era

Market research company Forrester Research is out with a new report deconstructing the “Post-PC era” buzzword. It’s real, they say, and consequences will “revolutionize computing product strategy”. In short, there are four facets to the post-PC era – ubiquity, instant-on performance/casual use, intimate experience and physical interaction with content.

If you can’t see the above video, head over to the Forrester blog. No doubt Steve Jobs, the post-PC era poster child, is going to love the report. “It’s so much more intimate than a laptop and it’s so much more capable than a smartphone”, Jobs told the audience of journalists at the January 2010 iPad unveiling, explaining what makes Apple’s tablet a category-defining product of the post-PC era. Apple and its boss have been using the “post-PC era” phrase in marketing collateral ever since.

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