Google on Wednesday announced a new Web subscription service for publishers called “One Pass,” in which the search giant will keep just 10 percent of revenues in transactions, compared to’s 30 percent cut of content.
Google One Pass allows subscribers to access content they’ve paid for on a variety of devices using a single username and login on a website. It also offers business model flexibility, allowing content providers to offer subscriptions, day passes, metered access, pay-per-article, or multi-issue packages to customers.
“By providing a system for user authentication, payment processing, and administration, Google One Pass lets publishers focus on creating high quality content for their readers,” the company said. “Publishers have flexibility over payment models and control over the digital content for which they charge and the content that is free for consumers.”
- New revenue stream
- Purchase-once, view-anywhere functionality
- Ability to give access to existing subscribers
- Lightweight technology implementation
- Business model flexibility (e.g., subscriptions, day passes, metered access, pay-per-article, multi-issue packages)