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iPad 3 Media Event Blog

After months of speculation and ever increasing rumors, Apple will finally launch the iPad 3 (or iPad HD) at 10AM Pacific/1PM Eastern/6PM GMT on Wednesday March 7th. Bookmark this page and check back at the appropriate time. We’ll be covering all the action, minute-by-minute, as it happens. Will Apple announce what we expect them too, or surprise us with something completely different? We’ll have to wait and see.

ipad 3 event blog
1:23PM – That’s it!

1:23PM – “Across the year you’re going to see a lot more of this kind of innovation, we are just getting started.”

1:23PM – Tim: “It’s the privilege of a lifetime for me to work with the most innovative people on Earth. Only Apple can deliver this kind of innovation in such a beautiful, integrated, and easy to use way. It’s what we love to do, it’s what we stand for.”

1:22PM – Ad: When a screen becomes this good, colors become more vibrant, words are pin-sharp, everything is more brilliant.

1:21PM – “We have redefined once again the category that Apple created just two years ago with the original iPad. We are so proud of this product that we’ve prepared an ad, I’d love to play it for you.”

1:20PM- – “There really is something for everyone at everyone. I’d like to turn it back to Tim.” Tim’s back, applause.

1:20PM – “This is really huge — so many more people can afford to get into this groundbreaking technology. This is a really big deal.”

1:20PM – “We’re going to keep the new iPad 2 in the line as well — I’m really excited to tell you that the iPad 2 will start at just $399.”

1:19PM – Phil’s back. “I think the new iPad what people think is possible in this category of device.”

1:19PM – “It’s the ultimate iPad, and we think it’s going to change how you see and do just about everything.”

1:18PM – Talking about all the bands on the new iPad – WiFi, Bluetooth, 3G, 4G LTE…

1:16PM – Apple is claiming a major breakthrough in the iPad’s Retina Display, lifted the pixels out of the signal paths so there’s no interference in communication.

1:14PM – “So if you can’t tell by now we absolutely love the new iPad and the software it runs. When we absolutely love a new product, we create a video for it.” Video time! And it sounds like it’s narrated by Tom Cruise. Bokay.

1:13PM – “We’ve brought ALL of iLife to the iPad. Don’t let anyone ever tell you that you can’t create on an iPad.”
1:13PM – “Priced at $4.99, available today.”

1:13PM – Demo’s over! Phil’s back.

1:12AM – Publishes to iCloud! Outputs a link for sharing. Sounds kind of like .Mac. Remember .Mac?
1:12PM – Insert various elements in to photo journals: maps, dates, notes, even weather (which pulls the date and location and pulls in the archived weather data).

1:11PM – Still demoing!

1:08PM – Showing image color rebalancing, brush palettes — rub over the image to make changes. I can’t wait to try this.

1:04PM – Does multi-photo comparisons — works with images up to 19 megapixels. Pretty crazy.

1:02PM – Demo time! Randy Ubillos, who we know as the dude who reinvented iMovie (a couple times).

1:01PM – It’s all about photo editing — effects, editing, photo-beaming (from device to device), and new photo journals.

1:01PM – “Why do it need iPhoto for iPad? If you’re someone who truly loves photos, that’s what it’s for.”

1:00PM – “Today we’re introducing iPhoto for iPad. And it is amazing.”

12:59AM – This video is pretty damned impressive. Not just just for being done on an iPad, but being done on any consumer platform. Wow.

12:58AM – “For the first time you can do outlining and storyboarding, then record in 1080p, and play it back all on the same device.”

12:57AM – iMovie also updated!

12:57AM – Good timing though, just showing some updates to Garage Band, which is available today.

12:56AM – Sorry, Apple’s Wifi is really crapped out there for a sec, but we’re back.

12:55AM – Phil: iWork is updated


12:53AM – “This new device has more memory and higher screen resolution than an Xbox 360 or PS3.” Hmm, interesting way of looking at it.
12:51AM – Dungeons: craft the Infinity Blade. Looks a lot like Diablo.

12:49AM – Phil: “For our third and last demo: Epic games. They’ve pushed the boundaries of what anyone thought was possible on a mobile device.” Mike Capps is up.

12:48AM – While we’re waiting for more details, tell us what you think of the new iPad!

12:47AM – In Autodesks’s 29 year history they had over 10 million desktop customers; on iOS they’ve reached tens of millions of users in just two years. “It’s absolutely amazing.” Introducing Sketchbook Ink — focuses on line art.

12:45AM – Phil’s back. “It’s absolutely incredible to see that level of gaming on a device you can carry around with you. Next up: Autodesk.”

12:44AM – Bail bail!

12:43AM – Namco demo time.

12:42AM – Still no name on this thing, they keep calling it “the new iPad.” Womp.

12:42AM – “As you’ll remember, when the iPhone 4 went to the Retina Display developers didn’t have to do anything to make their applications run on the Retina Display. Everything will still look great, but if developers take a little time, as with the iPhone, they can do stuff that looks amazing and incredible on the new iPad.”

12:41AM – “Back to the software — the team has world really hard to make all the software look gorgeous and take full advantage of that Retina Display. Everything’s been fully updated to take full advantage of that amazing color and resolution.”


10:40AM – “If you want one as badly as I do, you’ll be happy to know pre-orders start today.”

12:40AM – 499, 599, and 699 for 16, 32, and 64GB. 629, 729, and 829 with 4G — same prices. March 16th!

12:39AM – Comes in black and white, starts at $499.

12:39AM – “It remains amazingly thin at 9.4mm and light at 1.5 pounds.”

12:39AM – “The new iPad delivers the same 10 hours of battery life, and 4G is 9 hours.”

12:38AM – “You may be thinking, a lot of these technologies consume a fair amount of power. So how does it do on battery life? You may recall we claim 10 hours of battery life, and 9 hours on 3G.”

12:38AM – “This new iPad has the most wireless bands of any device that’s ever shipped.” You know, I believe that claim. Pretty crazy stuff.

12:37AM – Both models are 3G world-ready. “We’ve added software to make it a personal hotspot if your carrier supports the personal hotspot feature.”

12:36AM – “As you remember, when 3G started showing up there were many different bands. The same thing is happening on LTE with many bands around the world. We’ll have two versions in the US.”

12:36AM – “That’s what it’s like to use these high speed new networks.” AT&T and Verizon in the US, as we know.

12:35AM – Showing video loading — LTE is loading faster than it can be viewed, but still buffering on 3G.

12:34AM – Showing a demo video: 5 huge photos downloaded on LTE before even one downloaded on 3G.

12:33AM – “LTE for max of 72Mbps. It’s amazing, you’re going to love using it on these new high speed networks.” Crazy.

12:33AM – “Now the new iPad supports HSPA+ for up to 21Mbps, and if you haven’t heard about dual-carrier HSDPA for up to 42Mbps.”

12:32AM – 4G LTE!

12:32AM – “The new iPad supports English, French, German, and of course now, Japanese.”

12:31AM – Built-in stabilization. Looks pretty great!

12:30AM – “Wherever you are, you’ve got a great camera built-in to record full 1080p video with.”

12:30AM – “Number three: HD video recording now in 1080p resolution!”

12:29AM – Auto-exposure, auto-focus, auto-face detection, great edge-to-edge detail, AF-lock, “It is just a blast to use.”

12:28AM – “Second feature: an iSight camera. As you know, on the front of our iPad we have a FaceTime camera. The new iPad has a great rear iSight camera — we brought the optics system from the iPhone 4S…”

12:27AM – “How’s it compare?” 4x the performance, “It’s a graphics powerhouse.”

12:27AM – “We needed even more horsepower for the new iPad and its Retina Display, so we created the A5X chip. What’s the x for? Quad-core graphics.”

12:26AM – “Now, there’s four times the pixels on the new iPad display, and we need a lot of horsepower.”

12:26AM – “You may recall that with an iPhone held at a normal distance your retina can’t discern individual pixels. When the iPad is held at a normal distance [15-inches] it’s the same result.”

12:25AM – “There are 264 pixels per inch in this display, and that’s enough to call it a Retina Display. Why is that?”

 

12:25AM – “Put another way, you all have an HDTV at home , 1080p — an iPad has more pixels. That’s incredible.”

12:24AM – “Text sharper than a newspaper. Photos will look incredible. Fonts look amazing, it’s a huge step forward.” 2048 x 1536 pixels!

12:24AM – “When you turn on that new iPad you’re going to see graphics, text, icons sharper than you can imagine. Everything you do is going to look stunning.”

12:23AM – “To this day no one has yet matched that display technology on any mobile device. We’re going to bring it to the 9.7 inch screen of the iPad. This presents a problem for us though… for the first time an iPad has a higher resolution than even the display behind me.”

12:23AM – Retina Display!

12:23AM – Phil: “Good morning everyone, you want to know about the new iPad? I’m glad.”

12:22AM – “It makes amazing improvements on the most fundamental features.” Phil’s up!

12:22AM – “It is amazing. We’ve taken it to a whole new level, and we are redefining the category that Apple created with the original iPad.”

12 :22AM – The new iPad!

12:19 pm “They help you create and learn, or do almost anything.”

12:19 pm “These apps are gorgeous and groundbreaking.”

12:19 pm “Now part of the reason is the incredible bundled apps with iPad, and the over 200k apps that have been custom built for the big screen.”

  • 12:18 pm “This is incredible.”
  • 12:18 pm “Users with a gaming console and portable console said the iPad was their favorite for gaming.”

12:18 pm “When we asked iPad users who had an iPad, notebook, and phone what their favorite device for email was, and they said iPad. Same for books.”

  • 12:17 pm “When we asked the iPad users, they told us that’s what they had done.”
  • 12:17 pm “Now this is a tall order.”
  • 12:17 pm “We said in order to do that, it had to be the best device for the things you do most often.”
  • 12:17 pm “Now when we set out to create the iPad, we set out to create not just a new product, but a new category.”
  • 12:17 pm “This is a product that is less than 2 years old.”
  • 12:16 pm “We sold more iPads in the last quarter of last year, than any PC maker sold of their PCs.”
  • 12:16 pm “We sold 15.4m in the last quarter alone.”
  • 12:16 pm ‘It’s surprised virtually everyone.”
  • 12:15 pm “That brings us to iPad. We think the iPad is the poster child of the post PC world.”
  • 12:15 pm “The new Apple TV retains the same low price of $99. You can get your orders in today, and I encourage you to do that.”

12:15 pm Tim is back.

12:15 pm “I love that scene.”

12:13 pm “Just like we’ve done for music and TV shows, you now have access to movies you’ve already purchased in iCloud.”

  • 12:13 pm The new interface is definitely a TV version of iOS. Icons, apps, cover flow.
  • 12:13 pm Eddy Cue is out talking about the new Apple TV.

12:10AM – “Wе’re аƖѕο announcing thаt movies аnԁ TV shows іn thе iTunes store support 1080p HD. Thеу аrе absolutely іnсrеԁіbƖе quality.”

12:10AM – iCloud: “In јυѕt a few months wе’ve gotten tο over 100 million customers οn iCloud. Pаrt οf iCloud іѕ iTunes іn thе cloud. Today wе’re announcing thаt іt now supports movies.”

  • 12:08 pm “Siri in Japanese is a part of iOS 5.1. It’s available today. And we’re rolling it out in Japan over the next few weeks.”
  • 12:07 pm “And today we’re bringing Siri to Japan.”
  • 12:07 pm “And in Germany.”
  • 12:07 pm “Or France.”
  • 12:07 pm “Now many of you have heard what Siri sounds like in the US, but we thought it might be fun to let you listen to Siri from other parts of the world. Like Australia.”
  • 12:06 pm “It’s your best friend, your intelligent personal assistant. Our customers tell us they love it.”

12:06 pm “Now another key to our post PC success is iOS. The world’s most advanced operating system and the easiest to use. iPhone, iPad, and iPod touch are all based on it.”

  • 12:05 pm “Pretty cool isn’t it?”
  • 12:05 pm Big applause for that. And Tim is back.
  • 12:05 pm This is some inspirational stuff. Very epic video.
  • 12:04 pm Now we’re seeing a video about the Apple stores around the world.
  • 12:02 pm “It plays to our strengths. It’s what we love to do. Let me give you some examples.”
  • 12:01 pm “Now part of the reason for this is that the things that make a great post PC company are the things we’ve been about for years.”
  • 12:01 pm “We have our feet firmly planted in the post PC future.”
  • 12:01 pm “Our post PC devices made up 76% of our revenues.”
  • 12:01 pm “And the momentum has been staggering.”

12:00 pm “At Apple we’re fortunate to have all three.”

12:00 pm “Now any company would be thrilled to have just one of these devices.”

12:00 pm “A revolutionary device that defined a whole new category. In many ways, it’s reinventing portable computing, and outstripping the wildest of predictions.”

12:00 pm “We have 3 post PC products. The iPod… the iPhone, and the iPad.”

11:59 am “A world where the devices you use the most need to be more personal and more portable than any PC has ever been.”
11:59 am  “We’re talking about a world where the PC is no longer the center of your digital world.”

11:59 am “I’m excited to be here. I’d like to get started by talking about the post PC revolution. And Apple is at the forefront. Leading this revolution.”

11:59 am “Morning. Thank you very much for joining us. We have a great morning planned.”

11:58 am “Thank you.”

11:58 am “Good morning.”

11:58 am And Tim Cook is out!

11:58 am Lights are dimming… and the music is getting louder. Looks like an on time start.

11:57 am In case you’re wondering, it’s me (Josh) on text duties, and Ross Miller taking the photos!

11:57 am Lisztomania.

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