RBC Capital Markets General Manager Mike Abramsky believes
In a note to investors on Wednesday, RBC Capital Markets General Manager Mike Abramsky claims is expected to finally offer the phone for free in an effort to aggressively attack mid-market smartphone buyers and counter Android’s momentum. Abramsky sees this move more than doubling Apple’s global addressable market to 150 million smartphones, up from 64 million, and it will drastically accelerate Apple’s growth outside North America.
Recent rumors have suggested that Apple may release two devices this fall. With one of them being a lower priced device to dramatically expand its total addressable market and market share.