has updated their website to reflect that if you want to buy an 4S at an Store, you’re going to have to reserve it online first.
4S is available in store by reservation only. Reserve yours after 9:00 p.m. tonight for pickup tomorrow. When you come in, you’ll choose a carrier and plan, and we’ll get your iPhone up and running before you leave the store.
This seems to be Apple’s way of minimizing lines and I think it’s a great idea. Instead of showing up to the Apple Store hoping that they have anin stock, you can reserve it online the night before.
You can, of course, also order it to be shipped.