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Microsoft Will Launching Its Own Branded Tablet?

Microsoft is reportedly considering to launch an own-brand tablet PC that features Windows 8 by the end of 2012 with cooperation from Texas Instruments and Taiwan-based OEMs/ODMs, according to DigiTimes.

Facing Apple’s iOS and App Store successful assistance in helping iPhone and iPad to gain shares in the smartphone, tablet PC and even PC market, while Google has also been working aggressively on developing operating systems and establishing its own supply chain alliance, Microsoft plans to copy its branding strategy from product lines such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment.

DigiTimes notes that the Xbox 360 is the only Microsoft product outside of the PC market to gain success; however, the company is reportedly proceeding on a low profile.
Microsoft recently previewed Windows 8 which features a new tile based Start screen which would greatly improve the user experience on a tablet.

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