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Motorola’s ad Superbowl ‘Empower the People’ Anti-Apple

Motorola’s Superbowl ad, ‘Empower the People’, takes aim at Apple’s restrictive platform while promoting its new XOOM tablet.

Created by Anomaly New York, the ad entitled “Empower the People” is set in an Orwellian, 1984-esque world where technology – and people – are limited by restrictive platforms. Enter Motorola XOOM – the tablet to create a better world – and a new day with optimism, openness, freedom and empowerment.

Motorola XOOM redefines the tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Out of more than 20,000 products announced at CES last month, the Motorola XOOM was named “Best in Show” by CNET and lauded with numerous accolades and awards.

Take a look below…

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