Speaking in London on Tuesday, Penguin Books’ CEO John Makinson offered a look at the future of its books on the
"We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about."
"So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs."
"We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error."
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