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Popular Science Sells 10,000 iPad Subscriptions

Popular Science has sold over 10,000 iPad subscriptions since adopting Apple’s new in-app subscriptions feature, according to AdAge. 10,000 subscriptions is nothing compared to their 1.2 million traditional subscriptions but its a start.

“We are very excited,” said Gregg Hano, VP-group publisher at the Bonnier Technology Group, which includes Popular Science. “We really did not have any expectation of what would happen because we’re really pioneers.”

The digital iPad subscription costs $14.99 for a one-year subscription, a little more expensive than the $12.99 print subscription currently available on the magazine’s website. In addition to the 10,000 subscriptions sold, Popular Science also sold 2,500 individual copies of the iPad edition’s March issue at $4.99 each, the same as it costs in print.

“We’ve been averaging 10,000 to 12,000 unit sales per month almost since the beginning,” Mr. Hano said. “Now we’re going to be above that in March. We’re inching up over that. And we look forward to continuing to see subscriptions grow. Hopefully people keep testing Popular Science on their tablets and then hopefully come back and subscribing.”

You can download Popular Science+ from the App Store for free.

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