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Pre-NAB Discussion Panel Drops Hints About New Final Cut Pro

Mark Raudonis from Bunim/Murray Productions drops some hints about the next version of Final Cut Pro at a pre-NAB panel discussion. Raudonis was invited to preview the next Final Cut Pro at Apple and although he is under NDA he shares some metaphors about the upcoming software.

What’s Wayne Gretsky got to do with Final Cut Pro? If anyone knows the great one. If people asked him what was the secret to his success, his answer was “Skate to where the puck will be”. And that really exemplifies Apple’s philosophy, their attitude, their approach to what Final Cut will be.
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I would say to you that there are few companies in the world that are as good at skating as [Apple is]. Your next question is probably… What the “puck”? Where is the puck headed? Again, I can’t speak specifically, but I think the rest of the time here will be very interesting. Filebased workflows, Thunderbolt, iPad, Competition, it’s a moving target. Adobe, Avid, Lightworks. There’s a lot of other stuff out there. And they are certainly not ignorant of what’s going on in the market at the moment.

I would also end with. Henry Ford “If I asked people what they wanted, they’d tell me they wanted a faster horse”. So, Apple is very good at going their own way and figuring out where things will be. They may not ask you what you want. They are going to tell you ‘we’re going to invent something different.’ And that’s kind of my take away from it. I was very impressed, it was awesome and look out, I believe they say it will be available in Spring 2011. So, that goes all the way up to June 20th. So, that’s what I know, that’s what I can say, and if there’s anyone from Apple out there, I hope you don’t sue me.”

Apple is rumored to be unveiling Final Cut Pro on April 12th during the Vegas Supermeet.

[via MacRumors]

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