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T-Mobile CMO Posts Letter to Customers About the iPhone

After confirming that T-Mobile would not be getting the iPhone, Cole Brodman, Chief Marketing Officer of T-Mobile USA posted a letter to customers about the device.

With Sprint set to join AT&T and Verizon in offering the iPhone in the United States, T-Mobile appears to be the last of the four major carriers that will be without the device. While a few rumors had allowed those looking for an iPhone on T-Mobile to hold out hope, an internal news posting revealed that the carrier’s Chief Marketing Office Cole Brodman had confirmed at a company town hall meeting that T-Mobile USA would not be offering the iPhone 5 this year.

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Brodman has now followed up with an open letter to T-Mobile customers, thanking them for their loyalty and making clear that the carrier is interested in carrying the iPhone.

We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.

In the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices. Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and the HTC Amaze. We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.

Brodman offers no additional details on the state of negotiations between T-Mobile USA and Apple, instead promoting the company’s latest Android handsets and positioning them as able to “rival or beat” any other smartphone on the market, “including the iPhone.”
AT&T is in the process of trying to acquire T-Mobile USA, although it has run into opposition from the U.S. government and rival carriers. Regardless, AT&T has indicated that T-Mobile USA would be operated independently from AT&T for some time after the completion of the merger, so it is unclear how quickly T-Mobile might be able to gain the iPhone even under that scenario.

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