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Verizon iPhone Sales Less Than Apple and Verizon Expected?

Verizon iPhone sales may be “performing a little under what Apple and Verizon anticipated,” according to BGR.com, which cites sales numbers apparently leaked to the site from one of its sources inside Apple.

The data reportedly comes from five Apple retail locations, “including two very, very prominent Apple stores,” and includes combined sales numbers for the first five days of the Verizon’s iPhone 4 availability compared to the first five days that AT&T’s iPhone 4 model was available:

Thursday: Verizon = 909, AT&T = 539

Friday: Verizon = 916, AT&T = 680

Saturday: Verizon = 660, AT&T = 471

Sunday: Verizon = 796, AT&T = 701

Monday: Verizon = 711, AT&T = 618

BGR.com further reports that the Verizon iPhone pre-order sales that took place before the handset became available in retail stores “amounted to around 550,000 units” between both Apple’s and Verizon’s websites.

And finally, the supposed source inside Apple relayed some interesting stats about which kinds of customers bought the Verizon iPhone.

Apparently 30% were Android users, 25% were BlackBerry users and 14% were former AT&T iPhone owners. “The remaining percent didn’t want to say, didn’t have a smartphone, or didn’t have a phone prior to making their iPhone 4 purchases last week,” according to the site.

It’s important to note that, if legit, these are merely initial sales numbers for a small subset of Apple stores. Verizon retail stores aren’t taken into account and there are other less tangible aspects at play. Most glaringly, plenty of potential Verizon iPhone owners may already be locked into a contract, and the iPhone 5 is expected to be announced in a few short months.

We’ll wait until we see official numbers to make any pronouncements, but BGR’s source says the sales are below Apple’s expectations. The source also says that only 14 percent of those buying the Verizon iPhone were AT&T users. Before the phone went on sale, much of the thinking about a “vPhone” was that it would steal customers from AT&T, but that may not be the case. Two things may be happening here: AT&T likely still has an audience and will continue to sell iPhones, and new Verizon iPhone customers may be coming from other smartphone or feature phone platforms completely.

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